Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Information Products: What they are, Why YOU need them
In 1979, just out of graduate school, I read a book by a guy named Robert Anthony. It was called; “Put Your Money Where Your Mouth Is.” It talked about how you could make a living as a professional speaker. Since I had always wanted to do some acting, I was intrigued. And, this is how my info product career... Read more »
Creating Your Own Info Products
When you get started as an information marketer, you have some choices to make. One of the first will be whether to create your own products or to license or “use” someone else’s. I suggest you create your own.  Not that there is anything wrong with licensing or affiliating with other people’s products.... Read more »
Email Addresses on Info Marketing Business and Coaching Example
***************************** IN This Issue: Email addresses, yes or no? Coaching Example ***************************** To DEMAND or NOT DEMAND Email addresses I just got an email from my friend and colleague Bob Bly, In it he tells me about the opinions from new media “guru” David Scott. He opines that we as... Read more »

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Creating Information Products
Creating information products can be both fun and lucrative. I have been doing it myself for close to 25 years. You can take what you know and turn it into cold, hard cash. First thing to ask yourself is: What do I know how to do? Is the information that I have something that others would be willing to pay for? If you conclude... Read more »
Sell Information Products
You need to sell information products! Why? Because you need to not just sell your inventory, but your brain power as well. Whenever I meet someone, I always ask them what they do. When I find out what their talents are I’m always amazed at how much GENIUS they’ve accumulated in their field. They know a LOT... Read more »