Whenever I do a seminar on information marketing I get a lot of interesting questions from folks who market and sell info products. The BEST one that I’ve gotten recently is the title of this post: “What is the single biggest mistake I’ve made in the Info marketing business?”
For many people, they... Read more »
Have you been to someplace lately where a guy or gal was playing the piano or a guitar? Did you notice that not too hidden TIP JAR that they used? People who sell info products need to understand and use a TIP JAR as well.
Right. It may not have been an ACTUAL jar, but, you get the message. Musicians, more than any group... Read more »
Yesterday I did one of my “regular” meetings for my information marketing proteges. Anyone can listen in on these each week. All you have to do is REGISTER. I started talking about something that I REALLY believed in and noticed that the “passion level” in my voice went way up.
Most professional... Read more »
Since information marketing is what I do for a living, I always have my eyes open for things I can share with you. MANY times I’ve been driving in the car and heard something on the radio. I’ve said to myself: “I’ve got to share that idea with people.” By the time I got to where I was going... Read more »
As a fairly visible face in the field of information marketing, I often will have people come up to me and ask me: “What does an average day look like for you?” If you sell information products, this is a relevant question. Everyone likes to model what others who are successful do. I do exactly the same thing... Read more »