Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

The Laundromat Concept of Information Marketing
How is the laundry business like information marketing? Good question. Let me explain. I had a client a few years back that made his living in the Laundromat business. When people think of these places they think coins. Like quarters. LOTS of quarters. This guy made a VERY nice living. As I recall he had three of these... Read more »
How I Now Shop for Books as an Information Marketer
Every information marketer should be reading. A LOT! If you’re committed to doing that, you’ll have some choices. One will be to go to the library. The problem with doing that in THIS industry is that most books that make it to the library will be WAY out of date! Part of your budget should be set aside for... Read more »
The ABSOLUTE FUNDAMENTALS of Selling Info Products
In every field, there is a tendency to OVER complicate things. This is true in the field of information marketing as well. I wanted to do this post to give you the ABSOLUTE FUNDAMENTALS of this business. I grew up hoping to play golf for a living. Without implementing the fundamentals in golf, your chances of being successful... Read more »

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Paid Advertising and Information Marketing
No matter what your niche, if you’re selling info products, you’re probably tempted to put out some cash for advertising. It’s been a LONG time since I’ve spent a dime on paid advertising in my info products business. If you’re considering spending ANY money on advertising, I have two words... Read more »

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Why EVERY Information Marketer Should WATCH YouTube Videos
If you’re in the business of selling information products, you need to listen up. I just got finished watching a segment on Jimmy Fallon. In the segment he showed a YouTube video of a guy’s roommate laughing his a** off. It was really funny. The video had not been produced by a major production company. The... Read more »

Filed under Information Marketing