If you’re in the business of selling info products, seminars are part of the process. BOTH giving AND attending them. If you’re in the information marketing field, you’ll probably be involved in doing seminars. If not, I’ll be surprised.
I just came back from a 3-day seminar myself. It was being... Read more »
Licensing can be a great idea for many information marketers. And, it can make a lot of sense BOTH WAYS. Both as the licensee and the licensor. Below, I’ll be sharing with you primarily from the perspective of Licensor, where YOU are selling licenses to others.
In all of the examples below, I’ll assume a digital... Read more »
If you sell information products like I do, chances are you’re on a bunch of different email lists. If you’ve been watching, the claims have been getting EVEN MORE outrageous. It seems that anyone who sells information has had to ratchet up their claims to get your/my attention.
What amazes me is how ANYONE... Read more »
Building relationships are critical to your success in the information marketing business. I’m good at it when I want to be. I can also be VERY poor at it under certain circumstances.
Let me give you an example from a speaking engagement I just did. Speaking can be a major component of your info product offerings.... Read more »