Terri Seymour has been writing and teaching about writing e-books for a long time, just as I have. It’s always good to check out ideas from other information marketers, so today I’m sharing an excerpt from Terri’s article, Mistakes to Avoid When Writing Sales Copy, good words of advice from the E-Book Lady herself:
“1.... Read more »
Just because you have labored over your own information marketing landing pages, websites and blogs, and you’re proud of how they look doesn’t mean they are user friendly. Not at all. In fact, most sites are shockingly inept. That’s right. They are not easy to navigate, because they are not logical to the visitor.... Read more »
My joint venture partners Bill DeWees and Avish Parashar both excel at using YouTube for their information marketing. It has such a powerful reach, especially now that people are watching videos on their phones and their tablets ALL THE TIME. The number of hours the average person spends watching videos per day is staggering.... Read more »
Especially if you are sending emails with links to a landing page, you should be concerned about making sales or getting email addresses. Do your info product landing pages convert?
In a concise post on Target Marketing, Debra Ellis says it quite plainly, and it applies to EVERYBODY:
“Every component of an email has a... Read more »
Users of the two primary platforms for posting videos online like to comment on YouTube vs Vimeo for information marketing. I prefer YouTube, but marketers building a community on Facebook have good reasons for selecting Vimeo instead.
Gary Hennerberg and Gary Alexander recently shared some results of their Facebook video... Read more »