Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

How Does Your Analog Life Mesh With Your Digital Business?
I just laughed and truly enjoyed Mark Shafer’s post on cleaning out all his old files and papers lately. He did a great job of describing what we all have to deal with sooner or later. I especially enjoyed his title – The End of An Analog Life. Wow, that’s an attention-getter, isn’t it? Although Schaefer is in the... Read more »

Filed under Blog

More Social Media is Not Necessarily Better
I am not a social media fanatic. In some ways, I am not even a social media fan. But there’s one concept I share with those who are very active in social media, and I will quote Seth Godin because he says it best: “Social media is a marathon, a gradual process in which you build a reputation. The best time to start... Read more »

Filed under Blog

Is Your Information Marketing Writing Hitting The Mark?
Getting specific with content creation is critical. Nearly everyone I meet starts out thinking in a way that reminds me of buckshot as opposed to a well-targeted bullet. That means they write and post in a more general manner, rather than face the reality that targeting a particular person (or business) is the best way... Read more »

Filed under Blog

The Most Common Information Marketing Problem
Over the years I’ve noticed a distinct tendency among information marketers who primarily work alone. We can all fall into the trap of thinking that we are the only one having the following experience. I’m quoting Peter Sandeen’s recent post on FirepoleMarketing.com because he does a great job of painting the picture... Read more »

Filed under Blog

A Few Great Ideas From Barry Feldman
He’s a top copywriter and he’s savvy to social media and mobile email marketing, so here are a few great ideas from Barry Feldman to get your info marketing juices flowing today: “Get an about.me account—At about.me, you’ll find the world’s easiest web page generator. And with a large collection of graphically... Read more »

Filed under Blog