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Last year I spent over $17,000 on books, tapes, and educational seminars. Why? Because I have to keep current in my field. Since I’m also passionate about my field (back to sincerity), this isn’t a burden but a joy.
If you’re not interested in delivering the best seminar you possibly can, you probably don’t need to be reading this book. Don’t get me wrong. I’m not some Goody Two-Shoes who feels you should want to be and do your best work because it’s the “right” thing to do (although it is). You should do your best because it’s in your financial interest to do so. People will come back to other events you do and the word about how good you are will spread.
To do the best seminar possible, you need to educate yourself. In one of my niche markets I have a competitor who presents a lot of seminars. I sat in on one of their seminars a few years back. When I went back a few years later and sat in on a portion of the same seminar, I found that they hadn’t changed a word. That is ridiculous.
If you need to spend money to learn as much as you can about your topic, do it. Read books. Read newsletters. Read trade publications. Attend seminars in your field. Attend seminars in related fields. Get on-line regularly and search for the key words in your field. Go as deeply into your topic as you can.
As a seminar leader, you need to study on another front as well. You also need to get as much education as you can in the areas of how to improve your seminar marketing and delivery.
You owe it to yourself, and you owe it to your audience.