Mail to your in-house list regularly
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If there is one mistake I’ve made in the past (and continue to make more often than I’d admit under torture) it’s not mailing to my list often enough. Your in-house list is willing to hear from you regularly if you approach them with great offers. Don’t be afraid of over-mailing to your list. It is virtually impossible to do.
Of course, before you can mail to your in-house list, you have to have an in-house list. I cannot over-emphasize the absolute necessity of creating, maintaining, managing, and using a database of prospects and clients as the core of your marketing program. With such a list, success is all but guaranteed; without it, it’s going to be hard to succeed almost in spite of the quality of your products and offerings.