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Timing of the Product Pitch

Information Marketing

The length of your program determines where the pitch should occur. If you’re doing a presentation of less than two hours, pitch when you’ve got about 10% of your material left to deliver.

If you’re doing a three-hour presentation with a lot of content, you can pitch right before your break which should be scheduled halfway through. If you’re doing a one-day seminar, pitch just before lunch.

The earliest you should ever pitch is half way through an event. This gives you the opportunity to establish credibility with your audience. 

Information Marketing

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