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Why You Need Supporting Products

Information Marketing

Did you know that most people who conduct seminars, bootcamps, and workshops earn as much or more money from the products their attendees buy on-site as they do from the seminars themselves?

Did you know that people who have only a book to offer earn less than one-third as much as other authors who have a supporting product line for the book?

Those are both true statements. And they explain why you need a line of products that support your seminar or workshop. The answer is simple: more money. As I’ve said before, I’m interested in maximizing your revenue as a seminar presenter. Absolutely the best way to do that is to have a line of products you sell from the podium at the back of the room. Without it, you’re giving up piles of money. 

Information Marketing

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