Why You Need Supporting Products
Did you know that most people who conduct seminars, bootcamps, and workshops earn as much or more money from the products their attendees buy on-site as they do from the seminars themselves?
Did you know that people who have only a book to offer earn less than one-third as much as other authors who have a supporting product line for the book?
Those are both true statements. And they explain why you need a line of products that support your seminar or workshop. The answer is simple: more money. As I’ve said before, I’m interested in maximizing your revenue as a seminar presenter. Absolutely the best way to do that is to have a line of products you sell from the podium at the back of the room. Without it, you’re giving up piles of money.
