Ayn Rand and Information Marketing
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I’ve always been a big fan of Ayn Rand’s books. I think she has some very important philosophical points that anyone in the information marketing field can benefit from.
I remember reading Atlas Shrugged and The Fountainhead in college, but I recently picked up a biography about her. A lot of the background on her childhood and upbringing may not hold everyone’s interest, but her philosophy surely should.
One of her primary philosophical tenants is that we are all 100% responsible for our own success and failure. If you don’t make it, it’s not the government’s fault or some other boogeyman that you’ve created. It’s YOUR FAULT!
While reading the book I was struck by some interesting elaboration to this central point of her philosophy.
She NEVER claimed it would be easy to make it. In fact, she makes it very clear that an ETHICAL operator in any field will have a HARDER time making it than those who choose to “shade the truth” or throw their lot in with the familiar crowd.
I couldn’t help but think how accurate and appropriate this message is to me, and frankly ANYONE in the field of information marketing.
When you get a chance, I would suggest you pick up a copy of both Atlas Shrugged and The Fountainhead and read or reread them. I’m going to do the same.
Going through this biography has pointed out some things that I may have missed when I read her material as a 20 year old college student. The messages she conveys are 100% valid for anyone selling information products in this day and age.
Rather than attempt to give you a synthesis of what her philosophy is all about, I’ll leave it to you to decide if it’s worth reading both of these books. If you do, I would love to hear your comments on how they relate to the field of information marketing.
Don’t get me wrong, I don’t agree with everything Rand said or taught, but I do believe there is a LOT that we as info marketers can learn from a PHILOSOPHER like her.
Let me know your thoughts!