Information Products: What they are, Why YOU need them

In 1979, just out of graduate school, I read a book by a guy named Robert Anthony. It was called; “Put Your Money Where Your Mouth Is.” It talked about how you could make a living as a professional speaker. Since I had always wanted to do some acting, I was intrigued. And, this is how my info product career started.

After getting fired from my 5th Fortune 500 company job, I went out of my own. Selling information products! My first seminar was all about how to start and build your own consulting business. Before I did the seminar I knew I had to create some of my own information products to sell. So, I went about creating information products of my own to sell at my seminar.

In addition to my own info products, I also knew that to sell information products 

correctly you should also consider products by other people. I found some items that I liked and thought fit and offered them in addition to my own information products and materials.

My first seminar was a success. That was in May of 1984. I’ve been producing and selling information products ever since.

I started out with writing books. At the time there were no such things as ebooks, so I wrote a number of physical books. In the information marketing business, books aren’t really what will make you money. Realizing this, I quickly added audio and eventually video products to the information product arsenal I was selling.

In the “old” days it was cassette tapes and video tapes. It’s now Mp3s and Dvds. I’m even moving to selling more audio and video products strictly as downloadable files.

It doesn’t really matter what form they take, marketing information products is all about content. I encourage you to produce a LOT of content in your field. Make sure that people may want to buy your info products in a variety of different formats because each person has a different modality of learning they most prefer.

I happen to be an audio leaner. When I buy information products myself, I tend to buy the audio versions. You may be different. Perhaps you most prefer to learn by reading. Still others prefer to learn by watching or experiencing. As an information marketer, you’ll need to be sensitive to this.

Create other information products that “touch” on all these modalities.