Taking the Long Term View
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If you are looking to make a quick buck, professional speaking is not for you. Get into some other line of business. The most money and highest profitability for you as a speaker will come after you have established yourself in the marketplace. As you become better known, more people will come to you. As they come to you, you will have to do less outbound marketing. This will lower your costs.
As you lower these costs, you will make more money. Also, as more and more people are put into your database, your mailings will generate more money. Those who buy from you will be much more apt to buy again, further increasing your profitability.
The more you speak, the better you will get. If this isn’t the case, there is a big problem. The more you speak, the more people will hear you and refer you to others. The more referrals you generate, the more profitable you will be.
The more you speak, the more those same groups will want you back.
If you are only looking at the speaking business as a one-shot deal, with any organization, you are missing the boat. Some highly successful speakers get over 90% of their business from repeat and referral clients. When this is the case for you, your marketing costs will drop to next to nothing. Your profits will increase geometrically.
The moral of the story? Deliver more than what you promised as a speaker and stay in it for the long haul. That’s the only way to really make millions as a speaker.