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Many speakers try to be their own graphic designer, copywriter, and just about everything else.
If there is one very important lesson I have learned as a speaker it is to hire people to do things that you aren’t an expert at yourself. First off, your time is better spent trying to generate speaking and product income.
Second, you will probably do a poor and highly inefficient job at these other tasks.
Compute how much money per hour you make as a speaker. Now compare that fee to how much you have to pay someone to do the work you really shouldn’t be doing yourself. In actuality, the services you are buying are pretty darn cheap.
In the beginning, if you don’t have the money to pay others for their services, try to barter with them for something where you have expertise. Don’t try to go out and learn a whole new field; it won’t be worth your time or money.
My web sites aren’t as good as I’d like them to be. Should I now go out and try to learn how to create web sites? No. Although I might be tempted to save a few bucks, I’ll find someone who knows how to do them and hire them, instead.
This will allow me to spend my time doing what I do best: speaking! Where can you find people to help you? I go to elance.com. If you don’t know this site, you need to check them out. You can put out a particular job and have people BID for your work. You can get work done cheaply and effectively. I now use them all the time. (Update: check out www.FilipinoWebmasters.com )