By Fred Gleeck | Leave a commentGood cross-channel digital marketing does two things. First, it reinforces a campaign’s central message across all channels. Second, it helps marketers learn from data gathered from customers across each channel. In short, in order to boost ROI, a cross-channel digital marketing campaign has to “speak” its message to all channels and it has to “listen” and respond to what each channel is feeding back. Image courtesy of Shutterstock Understanding Channel Performance: Build the Foundation Before You Execute No marketer can succeed... Read more
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By Stanley Dumanig | Leave a commentBill DeWees, the voice over actor and coach sent in this question: How I can send emails to customers of specific products in Web Marketing Magic? Watch the video below to see the process. About the Author: Stanley Dumanig is an Info Marketing Tech Expert. He is Fred Gleeck’s webmaster for over a decade and continues to provide tech support for info marketers worldwide. Read More →
By Fred Gleeck | Leave a commentBack in April 2014, Google launched +Post Ads, which is available to any Google+ Page with at least 1,000 followers and an AdSense account. What is a +Post Ad? It’s a Google+ post that brands can advertise through the Google AdWords Display Advertising Network. This gives brands the opportunity to boost engagement through content instead of solely relying on advertisements. There are a number of benefits to using +Post ads as a part of your advertising strategy. First, Google +Post Ads are bring engagement to advertising. Brands who have used +Post Ads... Read more
By Fred Gleeck | Leave a commentSocial video is a marketing tactic that many brands are still trying to understand and implement. Although social video has been around for nearly a decade, brands are just starting use social video to promote their business online. Whether you’re using YouTube or Instagram, every video platform has a different purpose. Depending on the length, audience, and purpose of your video content, it can be a challenge to create a video that’s effective for telling your brand’s story. If you’ve been thinking about incorporating social video into your current... Read more
Information marketing is a simple business. It’s a SIMPLE business, but it’s not an EASY business. I have laid out a seven step plan for YOUR success selling info products. Follow these steps and you WILL succeed!
Click to continue reading –> Seven steps to information marketing success
59 Steps to Starting and Building a Successful Info Products Business: The Ultimate Information Marketing Checklist
Do you want to know how to start and run a successful info products business? OK. Here are the steps:
Click to continue reading –> The Ultimate Information Marketing Checklist
People like to learn in different ways. One of those ways is by listening. As an information marketer, YOU need to create audio programs for your customers and prospects.
Click to continue reading –> How to create a great audio program
Every good information marketer knows that people like to learn differently. Some people really like to learn using video. All you have to do is look at the number of instructional videos out there.
Click to continue reading –> How to create a great video program
Many information marketers tend to skip doing a book in their field. It’s MUCH easier to do an audio program. A LOT less work. BUT, not doing a book will hurt you in the long run.
Click to continue reading –> Writing a great book or ebook
To be an effective and successful info marketer, you need to have a number of systems in place. This article is all about which systems you need, what they do and where you can get them.
Click to continue reading –> Systems you need as an information marketer
Whenever people contact me via email or see me at a seminar or event I always get THIS question: What do you DO every day to make your business REALLY go?
Click to continue reading –> Your daily to-do list for serious information marketers
One of the biggest problem in the field of information marketing, or any field for that matter, is trying to figure out WHO to listen to. There are a lot of folks CLAIMING to be able to teach you about various aspects of this field.
Click to continue reading –> Who do you “listen to” in the information marketing field?