By Fred Gleeck | Leave a commentI just laughed and truly enjoyed Mark Shafer’s post on cleaning out all his old files and papers lately. He did a great job of describing what we all have to deal with sooner or later. I especially enjoyed his title – The End of An Analog Life. Wow, that’s an attention-getter, isn’t it? Although Schaefer is in the business of social media consulting, he is not a spring chicken (like me) and his expression of what it feels like to throw away the accumulations of a lifetime are not unfamiliar to me, or to many of my blog readers as well: How Does Your... Read more
So let's get started. By the way, if you find the information on this site helpful could you please take one second and click the Google "Plus 1" button below. Google uses your +1's as a way to tell good web content from spam, content farms, etc. THANK YOU!
By Fred Gleeck | Leave a commentI am not a social media fanatic. In some ways, I am not even a social media fan. But there’s one concept I share with those who are very active in social media, and I will quote Seth Godin because he says it best: “Social media is a marathon, a gradual process in which you build a reputation. The best time to start was a while ago. The second best time to start is today. But turning it up to 11 isn’t going to get you there faster.” More Social Media is Not Necessarily Better I started my blog long before the blogging tsunami started. It firmly... Read more
By Fred Gleeck | Leave a commentGetting specific with content creation is critical. Nearly everyone I meet starts out thinking in a way that reminds me of buckshot as opposed to a well-targeted bullet. That means they write and post in a more general manner, rather than face the reality that targeting a particular person (or business) is the best way to connect. Somehow it seems scary to limit our potential target audience. Is your information marketing writing hitting the mark? Unfortunately, it is not always easy to determine the answer to this question. The first thing we usually consider... Read more
By Fred Gleeck | Leave a commentOver the years I’ve noticed a distinct tendency among information marketers who primarily work alone. We can all fall into the trap of thinking that we are the only one having the following experience. I’m quoting Peter Sandeen’s recent post on FirepoleMarketing.com because he does a great job of painting the picture for us: “You have something valuable to offer. People just don’t understand what makes it better than another option. Maybe they don’t believe joining your email list is worth it. The Most Common Information Marketing Problem Or maybe... Read more
Information marketing is a simple business. It’s a SIMPLE business, but it’s not an EASY business. I have laid out a seven step plan for YOUR success selling info products. Follow these steps and you WILL succeed!
Click to continue reading –> Seven steps to information marketing success
59 Steps to Starting and Building a Successful Info Products Business: The Ultimate Information Marketing Checklist
Do you want to know how to start and run a successful info products business? OK. Here are the steps:
Click to continue reading –> The Ultimate Information Marketing Checklist
People like to learn in different ways. One of those ways is by listening. As an information marketer, YOU need to create audio programs for your customers and prospects.
Click to continue reading –> How to create a great audio program
Every good information marketer knows that people like to learn differently. Some people really like to learn using video. All you have to do is look at the number of instructional videos out there.
Click to continue reading –> How to create a great video program
Many information marketers tend to skip doing a book in their field. It’s MUCH easier to do an audio program. A LOT less work. BUT, not doing a book will hurt you in the long run.
Click to continue reading –> Writing a great book or ebook
To be an effective and successful info marketer, you need to have a number of systems in place. This article is all about which systems you need, what they do and where you can get them.
Click to continue reading –> Systems you need as an information marketer
Whenever people contact me via email or see me at a seminar or event I always get THIS question: What do you DO every day to make your business REALLY go?
Click to continue reading –> Your daily to-do list for serious information marketers
One of the biggest problem in the field of information marketing, or any field for that matter, is trying to figure out WHO to listen to. There are a lot of folks CLAIMING to be able to teach you about various aspects of this field.
Click to continue reading –> Who do you “listen to” in the information marketing field?