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Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

My name is Fred Gleeck and I'm an information marketer. I have perfected my information marketing techniques for almost three decades. This site will show you how to sell information products on the internet. I have coached hundreds of successful people build their information marketing empire. You may find some of what they have to say at the testimonials page.

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Latest Articles

How Does Your Analog Life Mesh With Your Digital Business?

By Fred Gleeck | Leave a comment

I just laughed and truly enjoyed Mark Shafer’s post on cleaning out all his old files and papers lately. He did a great job of describing what we all have to deal with sooner or later. I especially enjoyed his title – The End of An Analog Life. Wow, that’s an attention-getter, isn’t it? Although Schaefer is in the business of social media consulting, he is not a spring chicken (like me) and his expression of what it feels like to throw away the accumulations of a lifetime are not unfamiliar to me, or to many of my blog readers as well: How Does Your... Read more

More Social Media is Not Necessarily Better

By Fred Gleeck | Leave a comment

I am not a social media fanatic. In some ways, I am not even a social media fan. But there’s one concept I share with those who are very active in social media, and I will quote Seth Godin because he says it best: “Social media is a marathon, a gradual process in which you build a reputation. The best time to start was a while ago. The second best time to start is today. But turning it up to 11 isn’t going to get you there faster.” More Social Media is Not Necessarily Better I started my blog long before the blogging tsunami started. It firmly... Read more

Is Your Information Marketing Writing Hitting The Mark?

By Fred Gleeck | Leave a comment

Getting specific with content creation is critical. Nearly everyone I meet starts out thinking in a way that reminds me of buckshot as opposed to a well-targeted bullet. That means they write and post in a more general manner, rather than face the reality that targeting a particular person (or business) is the best way to connect. Somehow it seems scary to limit our potential target audience. Is your information marketing writing hitting the mark? Unfortunately, it is not always easy to determine the answer to this question. The first thing we usually consider... Read more

The Most Common Information Marketing Problem

By Fred Gleeck | Leave a comment

Over the years I’ve noticed a distinct tendency among information marketers who primarily work alone. We can all fall into the trap of thinking that we are the only one having the following experience. I’m quoting Peter Sandeen’s recent post on FirepoleMarketing.com because he does a great job of painting the picture for us: “You have something valuable to offer. People just don’t understand what makes it better than another option. Maybe they don’t believe joining your email list is worth it. The Most Common Information Marketing Problem Or maybe... Read more