Information and Seminar Marketing

Hi! I just got back from Reno where I spoke about information marketing to a group of estate planners, accounting types and financial planners. Great group. This event was run by Henry Abts and his staff at “The Estate Plan.” I was tremendously impressed by the integrity and professionalism of the group. They were very open to the idea that all of them had knowledge that could be transformed into dollars. Hopefullly I showed them how to do it. Information marketing is a key ingredient in building a group of highly qualified leads which is exactly what this group wanted to learn more about. The Estate Plan is the same group that has helped me to put together my own Living Trust. I TRUST them. What a great group and I highly recommend that if you are interested in avoiding probate and protecting assets, you should talk to these folks! Later, Fred

I was saddened to see that Dr. Albert Ellis died yesterday. I knew him and had been to his Institute in New York City MANY times. If you don’t know who he is, go read the article from the New York Times yesterday (http://www.nytimes.com/aponline/us/AP-Obit-Ellis.html?_r=1&oref=slogin). The way he ran his Institute is very similar to how I think any ethical information marketer should run their business. As opposed to most therapy, R.E.B.T., as he called his method gets people in, out and fixed very quickly. His system is not the type of therapy that will keep people coming back every week for the next 7 years. Information marketers should be doing the same thing. Get people in, train them on HOW to do things then get them going. Unfortunately, the vast majority of information marketers are more interested in making money than helping people. If you help people you’ll end up making money. More on Albert Ellis in one of my future Insights. See you later! Fred

I’m just starting this blog. I’ll post to this FREQUENTLY. Insights (www.fredgleeck.com/ezine) will have much more extensive and detailed information. I just got an email from a guy asking me about yet another person who is doing an information marketing event. All I can say is that I can count on ONE HAND the number of people who I would even consider doing business with these days so be careful. Because the whole info marketing area has gotten so popular, there are a lot of people trying to take advantage of unsuspecting newbies so be careful. I’ll be starting a regular info marketing workshop which will be VERY different and limited to a group of 5 people or less. I’ll be talking more about that soon! See ya! Fred

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