By Fred Gleeck | Leave a commentBack in April 2014, Google launched +Post Ads, which is available to any Google+ Page with at least 1,000 followers and an AdSense account. What is a +Post Ad? It’s a Google+ post that brands can advertise through the Google AdWords Display Advertising Network. This gives brands the opportunity to boost engagement through content instead of solely relying on advertisements. There are a number of benefits to using +Post ads as a part of your advertising strategy. First, Google +Post Ads are bring engagement to advertising. Brands who have used +Post Ads... Read more
So let's get started. By the way, if you find the information on this site helpful could you please take one second and click the Google "Plus 1" button below. Google uses your +1's as a way to tell good web content from spam, content farms, etc. THANK YOU!
By Fred Gleeck | Leave a commentSocial video is a marketing tactic that many brands are still trying to understand and implement. Although social video has been around for nearly a decade, brands are just starting use social video to promote their business online. Whether you’re using YouTube or Instagram, every video platform has a different purpose. Depending on the length, audience, and purpose of your video content, it can be a challenge to create a video that’s effective for telling your brand’s story. If you’ve been thinking about incorporating social video into your current... Read more
By Fred Gleeck | Leave a commentI just laughed and truly enjoyed Mark Shafer’s post on cleaning out all his old files and papers lately. He did a great job of describing what we all have to deal with sooner or later. I especially enjoyed his title – The End of An Analog Life. Wow, that’s an attention-getter, isn’t it? Although Schaefer is in the business of social media consulting, he is not a spring chicken (like me) and his expression of what it feels like to throw away the accumulations of a lifetime are not unfamiliar to me, or to many of my blog readers as well: How Does Your... Read more
By Fred Gleeck | Leave a commentI am not a social media fanatic. In some ways, I am not even a social media fan. But there’s one concept I share with those who are very active in social media, and I will quote Seth Godin because he says it best: “Social media is a marathon, a gradual process in which you build a reputation. The best time to start was a while ago. The second best time to start is today. But turning it up to 11 isn’t going to get you there faster.” More Social Media is Not Necessarily Better I started my blog long before the blogging tsunami started. It firmly... Read more
Information marketing is a simple business. It’s a SIMPLE business, but it’s not an EASY business. I have laid out a seven step plan for YOUR success selling info products. Follow these steps and you WILL succeed!
Click to continue reading –> Seven steps to information marketing success
59 Steps to Starting and Building a Successful Info Products Business: The Ultimate Information Marketing Checklist
Do you want to know how to start and run a successful info products business? OK. Here are the steps:
Click to continue reading –> The Ultimate Information Marketing Checklist
People like to learn in different ways. One of those ways is by listening. As an information marketer, YOU need to create audio programs for your customers and prospects.
Click to continue reading –> How to create a great audio program
Every good information marketer knows that people like to learn differently. Some people really like to learn using video. All you have to do is look at the number of instructional videos out there.
Click to continue reading –> How to create a great video program
Many information marketers tend to skip doing a book in their field. It’s MUCH easier to do an audio program. A LOT less work. BUT, not doing a book will hurt you in the long run.
Click to continue reading –> Writing a great book or ebook
To be an effective and successful info marketer, you need to have a number of systems in place. This article is all about which systems you need, what they do and where you can get them.
Click to continue reading –> Systems you need as an information marketer
Whenever people contact me via email or see me at a seminar or event I always get THIS question: What do you DO every day to make your business REALLY go?
Click to continue reading –> Your daily to-do list for serious information marketers
One of the biggest problem in the field of information marketing, or any field for that matter, is trying to figure out WHO to listen to. There are a lot of folks CLAIMING to be able to teach you about various aspects of this field.
Click to continue reading –> Who do you “listen to” in the information marketing field?