10 TRUTHS About the Information Marketing Business (MOST of the “gurus” Don’t Want You to Know)
1. Money Doesn’t ROLL in Overnight
Do it correctly and you’ll make money marketing and selling info products. The reality is that it will not happen immediately. Building a solid business will take time. Time that most people are willing to put in. That’s why the VAST majority of people in this business drop out before they’ve made a single dollar.
They have been promised overnight riches which never materialize. If you’ve been CONNED into believing this horsecrap, you’re not alone. Don’t worry. Take a deep breath. You can still make a good living doing this. BUT, it will take some time.
You’ll need both TIME and a PLAN.
2. Work is Required to Build Your Business
There are so many sites and “gurus” out there who are offering you a plan to make money selling information that require no work. This sounds good. Specially when you’ve worked really hard up to this point and gotten less than stellar results. Only one problem: IT’S A LIE!
Any program that promises to make you money without any work on your part is a SCAM. Don’t buy into this nonsense. The results they promise are playing on your frustration. They hope you’re so desperate you’ll fall for this line of crap. Don’t!
3. Most Products Sold Tell You What to Do Not HOW to Do It
Most of the products you’ll buy (or have already bought) will tell you WHAT to do not HOW to do it. Why? Because the seller of the products wants to convince you to buy MORE.
They rely on your gullibility. They expect you to be STUPID. If you’re reading this post, I suspect you are NOT one of THOSE types. You’re too smart for that. Take any or all of the products you’ve bought that don’t deliver REAL value and send them back. DEMAND a refund!
4. Consistent Effort Over Time Will Help You WIN
To succeed in the business of selling info products will take effort. Consistent effort. No matter what you’ve heard, this is a REAL business. And real businesses require you to put in consistent effort to make REAL money.
Put in your consistent effort now and you’ll be able to work LESS over time if you so choose. The idea that you can make money doing nothing is an absurd and ridiculous concept. Believe that and you might as well believe in the tooth fairy as well.
5. Selection of the RIGHT Niche for YOU is Critical for YOUR Success
A HUGE component of your success is determined by which market you choose to go after. Many suggest the mercenary approach of going after a niche ONLY because you can make money. I disagree.
I would prefer that you pursue a niche that gets you “jazzed.” Take a market that can both make you money and one that you’ll enjoy working in. Long term that is.
6. Most Advice Given by “Experts” is SELF SERVING
The VAST majority of information that the EXPERTS you’ll find give out is incredibly self serving. I’m not saying that I don’t hope/want you to buy something from me. BUT, I also know that I need to deliver value FIRST.
MANY others don’t understand this equation. You’ll buy one of their products and you’ll find that unless you buy their second, third and fourth you won’t have what’s necessary to get the job done.
This is crazy! I would never buy anything more from someone who made me promises with their first product that they didn’t keep. BUT, apparently, I’m in the minority. MANY people continue to buy products from people who don’t deliver. I sure hope YOU aren’t one of them!
7. Setting Up Your SYSTEMS is Critical to Succeeding
Before you get started, you need to have the systems set up to build a solid information marketing business. You’ll need systems for creating your audio and video products. You’ll also need systems for putting your text products together.
Systems are necessary for both product creation as well as product marketing. You need systems both to CREATE and to SELL the info products you create. Having these systems established in advance will make your life infinitely easier.
8. Be Careful Whom You Emulate – You’ll Get Similar “RESULTS”
In this case, I’m not referring to their financial results. Most of their promises are overblown and inaccurate. I AM referring to the lifestyle of the “gurus” you choose to follow. There is one guy out there who gets on stage and BRAGS about how drunk he gets.
Yeah, I really want to be like him! YIKES.
Take a look at the character of the people you choose to emulate. Without knowing it, YOU TOO will very likely start to take on those traits.
One cadre of followers of a certain guru all sound the same. They talk the same and all of their sites and videos even look alike. Scary! More like a CULT than a business model if you ask me.
9. Being on Everyone’s List Will Only CONFUSE You
UNSUBSCRIBE from every list you’re on! On second thought, stay on MY list! lol. But in all seriousness, you have to make some choices. If you’re on everyone’s list all you’ll be is CONFUSED at the end of the day. Too much information!
Pick one or two people you want to follow and get off everyone else’s list. One of the major problems I see is that people are trying to implement too many “systems” at one time. The net result? They get NOWHERE!
10. Some TOOLS Will Help You Succeed Faster
There are some basic tools that everyone who sells info products should have and use. Everyone will need a basic system to run the “back-end” of their business. For me, I use and recommend WebMarketingMagic.com.
Given that you do business ONLINE, you’ll also need somewhere to reserve and host your domains. I use UltraCheapDomains.com for domain registration and CoolHostingTool.com for hosting.
There you have it. Ten truths about information marketing you need to know. Any thoughts, comments or questions?