5 Tips for Using Social Video to Build Your Brand
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Social video is a marketing tactic that many brands are still trying to understand and implement. Although social video has been around for nearly a decade, brands are just starting use social video to promote their business online.
Whether you’re using YouTube or Instagram, every video platform has a different purpose. Depending on the length, audience, and purpose of your video content, it can be a challenge to create a video that’s effective for telling your brand’s story.
If you’ve been thinking about incorporating social video into your current marketing strategy, here are some tips you should follow:
- Display your business’ creativity.
Social video is an incredible way to showcase your business’ creativity and uniqueness. Create videos that illustrate the culture of your business and why people should become loyal brand advocates.
There are a number of ways you can display your business’ creativity through video. For example, you could create a YouTube channel and upload a series of humorous and entertaining videos about your business. These videos would grab the attention of your target audience and keep them engaged in the rest of your video content.
- Tell your brand’s story.
With every video you make, it must reflect your brand’s story. Think about the mission of your company and how you want to serve your target audience. This will help you create a video that engages your audience in the story of your business and inspire them to keep following your story through social videos.
If you’re looking for a high-quality video platform to share your story, Vimeo is a wonderful tool for creating beautiful and engaging videos. Vimeo allows users to upload longer, high-quality videos that help brands tell their story to their best potential.
- Make each video sharable.
One of the best features of using social video is that it can be shared across any social network. In fact, most social networks such as Twitter and Instagram have their own video creation tools for creation social video.
Whenever you publish a social video, make sure you share it across Facebook, Twitter, and Instagram. This is a great way to drive more traffic to your videos and cross promote your content throughout the internet.
- Engage your audience.
Videos can be used to educate, inspire, motivate, or entertain your audience. As you create a social media strategy for your business, think about the role you want to play in your audience’s life.
Videos that perform the best are heartwarming and can even cause people to shed a few tears. For example, WestJet created a heartwarming video that sparked the emotions of the holidays within their audience. It was effective because it told the story of WestJet’s brand while connect with people through their emotions.
- Keep it short, yet powerful.
With platforms such as Instagram only allowing users to create short six-second video clips, time is of the essence when creating a social video. The platform you use to publish video content will greatly influence the length of your content.
For example, if you’re creating a YouTube video, the average length of a video watched is about five minutes. However, if you’re creating a Vine, you’ll want to make your short video is packed with a lot of punch and strong messaging. It’s also important to remember to always include a call to action with each video and engage the emotions of your audience.
Social video is an amazing way to build brand awareness and increase exposure for your business online. By following these tips when creating social video, you’ll be able to attract more people to your brand.
What are your best tips for using social video to build your business’ brand?
Note: A guest post by Ivan Serrano. Ivan is a social media and business journalist living in San Francisco, California.