A “Clever” Info Product Idea (NOT MINE!)
Want to create a product that people will love? My advice is to LISTEN to your market. Frequently, they’ll come up with ideas you wouldn’t even have considered.
Here’s an example.
I was speaking with one of the members of my Publishing Coaching Group. I was saying how relatively easy it is for me to crank out written content in the form of blog posts like these.
In a not so blunt fashion, I was “challenged” by one of the members of the group. They wanted to SEE how much and how fast I could write this stuff.
This made sense to me. If I were in their shoes, I would have probably made the same request. SHOW ME! Don’t tell me.
So, here’s what I did. First, I went online to find a digital clock that I could have displayed while doing my writing. I found it at OnlineClock.net. They give you a nice digital clock that you can have sitting on your desktop if you so choose. For this exercise, it’s the ideal thing to use.
Next, I need to use my trusty Screenflow program. If you don’t own a copy, you should get one. This is strictly a MAC program. The PC folks have and use Camtasia. If you’re a PC, you’re on your own here. I have NO idea how to use one of THOSE computers!!
With Screenflow running, I’ll record a live session of me cranking out my 1,000 words in a session. I told the group I can get it done in less than 45 minutes, so that was the CHALLENGE.
I do all of my blog post writing in a text file. After I write anything, if I want to check the word count, I’ll toss what I’ve done into MS Word. With a couple of keystrokes, I’ll be able to SHOW how many words I’ve written and in what period of time.
I won’t cheat!
Frankly, it would be too much work to fudge this and it isn’t my style to begin with. Fudging is something you see a LOT of with information marketers these days!
Even IF I go over my 45 minutes, which I REALLY doubt because I can write pretty fast, it will prove my point. That point being that you need to write EVERY day in order to be successful as someone who seriously competes selling info products.
If you get questions from someone in your niche, look at it as a challenge to produce an info product to SHOW, not just TELL people what to do.
Thoughts? Ideas? Comments? Please ask me!
Tagged: info marketing, info products, Information Marketing, information marketing business, information product marketing, information products, product creation, sell info products, selling info, selling info products, selling information, selling information products