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A Typical Day for a Full Time Information Marketing Professional



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At my seminars and workshops I’m often asked what my “typical” day looks like. Information marketing can be a very lonely field. I like people and enjoy spending time with friends and colleagues. Unfortunately, most of the time I’m alone in my office.

I’ve spent a lot of time working on figuring out what the best and most productive use of my time is. Here is what I’ve come up with. While working on figuring out the ideal mix of activities, I considered two things: 1) What activity will produce the most revenue? and 2) What activities do I most enjoy?

As much as I LOVE speaking, the most productive activity I can do every day is to write. I write blog posts like this one. I write articles for my ezine that goes out at least once a week. It would be great if I could be speaking at someone’s seminar or event every week, but it’s not possible. Writing is something I CAN do every day.

In the past, I didn’t like to write all that much. I suspect it had a lot to do with feeling like I wasn’t particularly good at it. Like with most people, we tend to like doing those things we do well.

As I came to understand that writing would really help my business, I started doing a lot more of it. The more I did, the better I got as a writer. That doesn’t hurt.

In addition to doing a fair amount of writing each day, I am also now spending a fair amount of time each day recording videos. For me, they are both screen capture videos as well as typical “talking head” videos where I turn on my flip video and press record.

I’d encourage you to do more writing and videos. It certainly won’t hurt you!

My goal every day is to write at least 1,000 words. I also try and make myself record at least one video. Regardless of the length. It doesn’t matter, just get ‘er done.

Another thing I do every day is to spend some time each day chatting with proteges or JV partners. Since my goal is the get 100 checks coming in from  100 different sources, some of those will be from proteges and others I’m doing JVs with. I can certainly email these folks, but phone calls are better to solidify relationships.

I also need to get ideas for my writing and videos. This comes primarily from reading. I do my reading both on and offline. I also spend 10 minutes or so reading the Google alerts I have set up for a few keywords that relate to my topic and field. I also get a number of physical magazines sent to me each month and break up my day doing that reading when I want to get off the computer.

As you can see, my day consists of some basic elements: reading, writing, recording videos AND recording products whenever that makes sense.

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