Almost Free Info Product Offers
Some offers are free, some offers come with a price, and now there’s a new category. “Almost free” info product offers may work for you, too. What does it mean? Basically, almost free means a price so low that almost anybody will pay it, no matter what. In other words, price will NOT be a deterrent. A buyer may not want what you have to offer, but if she wants it, she will definitely buy it at such a low price.
Heather Stevens advises that the best place for your almost free offer is on the Thank You page of your autoresponder. Since nearly everyone has a Thank You page (assuming an autoresponder series of follow-up emails is in place) which appears whenever a site visitor opts-in, it is a very logical suggestion.
Now, what price is low enough to be considered almost free? Naturally, that depends on your target market. Physicians and CEOs might consider $19.97 almost free. And struggling internet marketers might need to see a price of $7 or less. Studies show, over and over, that offers ending in the numeral 7 will convert better than other prices. Strange, but true.
The Warrior Forum is a well-known site for new software launches, and any day you might happen to visit you’ll see products offered for $7 each, giving another clue that you’re safe with that price, too. People who frequent the forum already have a level of trust so they don’t hesitate to spend a little bit of money. By making an almost free offer on your Thank You page you will be leveraging the trust you just created with your new opt-in subscriber.
As usual, timing is everything.