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Amazon KDP Select Issues For Information Marketers

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Perhaps you already have a book published for Kindle as I do. Or, perhaps you are aiming toward publishing your own book on Kindle soon. In either case, it’s a good time to consider some Amazon KDP Select issues for information marketers.

This is a big topic with a lot of issues to consider, but today I’d just like to summarize my thoughts, along with some thoughts CJ Lyons guest-posted on Jane Friedman’s blog this week:

“For those who don’t know, here’s what Amazon KDP Select is in a nutshell:

info marketing and amazon kdp select

Amazon KDP Select Issues For Information Marketers

In exchange for giving Amazon exclusive use of a piece of content for 90 days, you receive five days (any five you choose) to make your content available for free, and you also get paid for any of your books that are lent through the Amazon Prime library.”

OK, let’s break this down a little further – as an author, you must give Amazon KDP Select exclusivity for three months, which includes lending your book to Amazon Prime members, and also offering it for purchase (not loan) for FREE on five days of that three month period.

It’s pretty easy to see why this service is controversial among authors. On one hand, it can help new authors get a start, or established authors with sagging sales get a boost, but it does not, in general, benefit an established author intending to make money on the sale of her book on Kindle.

I agree with Lyons’ comments regarding new authors:

“Newer authors with limited readership probably have nothing to lose by granting Amazon exclusivity while they use Select to build their audience. Select becomes a tool to build a presence on the bestseller lists, reviews, and solid sales figures, along with an income before expansion, much in the way that smaller presses can serve as a stepping stone to larger publishers.”

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