Amazon’s New Book Publishing Imprints
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I saw a Christian Science Monitor article about Amazon’s new book publishing imprints, and thought is summarized them well. One might be of considerably more interest to information marketers than the other:
“The online retailer-cum-publisher has launched two new imprints, a literary fiction imprint called ‘Little A’ and a digital-only imprint, ‘Day One.”
The possibility exists that you are in the information marketing business and write literary fiction on the side, but I doubt it. So, that means Little A is probably not of interest to most readers of my blog.
Day One, on the other hand, could be VERY interesting because digital publishing is perfect for information marketing. Although I understand this imprint is primarily for short stories, and it is not designed for marketing purposes, the truth is that true stories are very often the source and core of a successful information marketing business.
The surge of non-fiction self-published and traditionally published books is undeniable. It is a tidal wave that can work to build a business, or to bury the unsuspecting author in piles of boxes of books that he or she has no idea how to market. This is a common problem for many authors, and so that’s why digital publishing is a great solution. No inventory issues!
Searching for more authoritative information on the Day One imprint on Amazon.com just now, I could not locate a welcome page, or any information at all. I’m inviting my readers to help me out with this, so if you have any information please comment. Thanks!