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Are You Satisfied With Your Writing?

Information Marketing

Sometimes we all need a little inspiration and encouragement to write better. Are you satisfied with your writing, or would you like to improve it now? Writing for my information marketing business has certainly given me ample opportunity to improve, but there’s ALWAYS room for more improvement.

Mary Jaksch has a classic post called, “How To Write Better: 7 Instant Fixes,” on her blog WriteToDone. It’s one of the best lists of genuine improvements any writer can make, anytime. None of us is without fault in one or more of the following areas that I’m paraphrasing from her post:

1) Write as naturally as you speak.

2) Cut out any extra words that are not needed for clarity.

info marketing writing

Are You Satisfied With Your Writing?

3) Don’t overdo descriptions with too many adjectives.

4) Try to focus on one idea per sentence. Two ideas at the most.

Jaksch summarizes her list of what NOT to do by suggesting something TO DO. It may seem counter-intuitive with so many improvements to keep in mind, but she goes on to say, “Let your writing be full, wild, and bad: the badder, the better. Put what you’ve written aside. Wait for at least one day. Then apply the seven instant fixes above – and transform your writing into a thing of beauty.”

I would love to think that my writing is “a thing of beauty,” now and then, but mostly I’ll settle for utility value. I don’t aspire to be a novelist or poet. The primary goal of my writing is marketing information, and my motivation to improve is to sell more and better information.

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Information Marketing

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