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Are You Using An Anti-Plan To Market Information?

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If you’ve got a plan, chances are good that you’ve got an anti-plan as well, even if you don’t know it. Are you using an anti-plan to market information?

I saw this idea in a blog post by Cal Newport this week. What he is calling an anti-plan is actually the LACK of a plan. I’m reminded of the old maxim, “Failing to plan is planning to fail.” But Newport does not agree with it:

“An anti-plan has you to throw out all such rules and just dive in, adapting, the best you can, to your circumstances. It requests only that you keep a record of your experience, capturing, for later review, your thoughts, triumphs, and frustrations.”

info marketing journaling

Are You Using An Anti-Plan To Market Information?

Newport follows this advice with the time-honored suggestion to keep a journal and make note of what works and doesn’t work, using journal entries to guide your course as time goes by. Then he goes on to say, “The theory behind anti-planning is that it exposes you to a much wider swath of the productivity plan landscape. Your journal will keep you updated on how well you’re doing, which provides the selective pressure needed to drive you toward some novel approaches to getting more depth out of your working habits.

People sometimes worry that anti-planning will tank their productivity. The reality is usually the opposite: the flexibility and constant self-reflection tends to increase the rate at which you produce valuable output.”

Needless to say, the time required to journal and then analyze journal entries is considerable (Newport acknowledges this fact) and that same time may be better spend creating information products and building your info marketing platforms.

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