Are Your Opinions Hurting Your Info Marketing Success?
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If you’ve been reading my blog for a while you already know that I have some strong opinions, and that I’m not afraid of sharing them at the risk of offending somebody. Anyone who is offended probably isn’t a good fit to work with me anyway and he’ll be better off reading a different blog. There are plenty to choose from now.
But that’s not to say that my opinions haven’t caused me some problems from time to time. Oh, they definitely have. And over the years I’ve modified my presentations, not to please other people particularly, but to achieve more success. Are your opinions hurting your info marketing success?
In his post on SocialMediaToday this week, Nate Goodman says, “As marketers, we have an innate bias to believe that consumers think and act just like we do. Maybe not consumers like your mother, but other consumers anyway. Although email marketing is going to remain the absolute rock star in terms of driving revenue, social channels are in the limelight. But are you sure you’re hitting the right social channels? Marketers only have a certain amount of time in the day.”
I think this quote is important because as human beings (not just as marketers) we have a tendency to think that other people are motivated by the same things that motivate us. Come on, admit it… don’t you catch yourself thinking that way, too? I surely do.
We have to step outside our personal biases in order to write and speak to more people who need what we have to offer. That’s a simple fact we all have to take into consideration in order to succeed.