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Assigning “LEVELS” to Your Info Products



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The problem with MANY info products is they are often TOO basic or TOO advanced. It’s confusing. I’m sure YOU have bought products that seemed much too basic. Still others that were way over your head.

This got me thinking. (YIKES – Watch out when THAT happens!)

Why not give your customers a way to know what LEVEL your products are at? I was inspired to come up with this system for a couple of reasons.

Recently (not sure if you noticed), the US Government decided to change the terrorist warning scheme. It used to be color coded, but for some reason that wasn’t working too well, so they changed it to something else. I’m still not quite sure what that is or how it works.

Another reason I got thinking about this is I have a couple of step-kids that are about to move from Elementary into Junior High. I started thinking that it might be useful to use a “school” system to rate the level of products we produce.

I see FIVE levels resulting:

Level 1: ELEMENTARY
Level 2: JUNIOR HIGH
Level 3: HIGH SCHOOL
Level 4: COLLEGE
Level 5: GRADUATE SCHOOL

From now on, I’m going to start marking/labeling my products with a number that reflects the LEVEL of knowledge needed to understand and implement the material. I suggest YOU start doing the same.

I’m sure that a lot of people will start copying me on this one and that’s fine. I think it would be nice if it were to become an “industry standard.”

Naturally, there will be some problems. Some people will mislabel their material. Some of that will be intentional. Another problem will be customers who buy the information products not really knowing what level they are at and buying the wrong product to fit their needs.

BUT, it’s a LOT better than nothing.

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4 Responses to “Assigning “LEVELS” to Your Info Products”

  1. Jason B on May 9th, 2011 3:42 am

    Fred,

    I think this is a great idea. I can’t tell you how many products I purchase – and only one or two nuggets of information is actually valuable. Much of it is too elementary.

  2. Fred Gleeck on May 11th, 2011 5:41 am

    Thanks Jason!!

  3. Urmil on May 12th, 2011 5:36 pm

    Thats an awesome idea Fred.

    I would possibly also add a time element to info products to help people know how much time it will realistic require to go through the program and also how much time would be need to implement the techniques within it.

    e.g. set up a wordpress blog (45 mins) Level 3.

    This way people could allocate time to going through the programs and actually implementing them.

  4. Fred Gleeck on May 18th, 2011 4:49 pm

    THANKS!

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