Audio Information Marketing Pioneer Earl Nightingale
Rick Frishman recently published this quote from information marketing pioneer Earl Nightingale, and now I’m sharing it with you. Earl was a pioneer in audio information marketing, blazing the way for us all today. He said, “Ideas are elusive, slippery things. Best to keep a pad of paper and a pencil at your bedside, so you can stab them during the night before they get away.”
Needless to say, Earl didn’t have an iPad Touch handy, so his paper and pencil served the purpose of capturing those elusive middle-of-the-night ideas when he was on radio and then recording his famous inspirational audio programs.
Keeping a notebook handy is still a great idea for information marketing. Despite our dependence on electronics, a notebook and a pen are still important now. Who knows when the battery will die on your tablet or your smart phone?
But there’s another good reason to follow Earl’s advice, and that’s the fact that in-person interviews may work out much better if you’re taking notes on a little notepad rather than a digital device. People are used to the idea that reporters take notes, and they are usually flattered to provide an interview.
Digital note-taking or texting, however, seems intrusive to many people, especially older people. Give it a try and you’ll see for yourself. A pad and pen may work out better for capturing the attention of and getting the information from certain people.
I know a certain information marketer who does all his writing on a big, yellow legal pad before one word hits his word-processing program. I’m sure he agrees that putting pen to paper won’t be going out of style any time soon.