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Authentic Information Marketing “Players”



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Everyday Google sends me “alert” notices. I have it set up so that I get notified whenever anyone posts anything with the words: “information marketing”, “info products”, “information products” and my own name, “Fred Gleeck.”

Every time I get the alerts, I quickly look to see what the various posts are about. Anything that looks interesting to me I click through and check things out. One of the ones I clicked on today was someone who doesn’t do very much of his own work.

All he does is “shill” for a well known information marketing guru. I guess this is fine, but I couldn’t do it myself. I would rather spend my time creating my OWN info products. I suspect that this person has PAID for the “right” to promote this individual.

It may be just personal preference, but I couldn’t do this. Frankly, I would feel kinda fraudulent. There is nothing wrong with promoting other peoples’ products and materials. I just couldn’t spend the MAJORITY of my time and effort promoting someone OTHER than myself.

In my mind, to be an AUTHENTIC information marketer, you have to promote at least SOME of your own products. I don’t have any respect for someone who ONLY promotes someone else’s work, regardless of how much of a “big-shot” that person might be.

Another thing that concerns me is that when you are ONLY or PRIMARILY marketing someone else’s work, I question how much your heart is really into the business. To me, this strikes me as someone who is only into this for the money. Nothing else.

This same person would have been content to market and sell ANYTHING as long as they could make the cash. To me, this strikes me as FAKE!

That’s just the way I feel. Your thoughts??

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5 Responses to “Authentic Information Marketing “Players””

  1. Samuel John on October 8th, 2010 12:57 pm

    Fred,

    I would have to agree, to an extent.

    For most of us “newbies,” the mere thought of writing our own book or even doing an inverview can be a very daunting thing. I have had to overcome a certain amount of fear and doubt before I could convince myself of my ability.
    At the same time, many MANY so-called “gurus” preach, or heavily promote, affiliate marketing. Even the ones that have their own products, they undoubtedly, shamelessly promote their own affiliate program.
    I think it’s a 1-2 punch. In one hand, I feel like true success, for most people, comes from creating your own products, your own website – your own business. In the other hand, there is still a lot of people, especially beginners, that would rather just be a “salesman” and sell OPP.

    One thing I’ve seen a huge lack of is the emphasis of running a business. Most people in the “info products” arena talk heavily about marketing, THE LIST, blogs, etc… but hardly any of them talk about what it takes to set up and run a true business. I’d like to see more of that.

    ~Sam

    P.S. I am looking forward to whatever you got coming down the pipe!

  2. Fred Gleeck on October 9th, 2010 12:27 am

    Sam, thanks for the thoughtful comments! I agree with most info marketers needing business training OTHER than marketing!

  3. How To Attract New Customers on October 9th, 2010 7:03 pm

    Hi Fred,

    It’s interesting how so many people want to use resources to sell junk. I’m not saying this website sold junk–I’m saying human nature is to be lazy.

    Overall, nothing has changed since the dawn of time. there will always be people from all-walks-of-life, who try and sell products or services — without putting their heart and soul into it.

    Little do they know — people want quality items at fair prices.
    Thanks for the post.

    P.S. Just starting my website, and just started blogging 2 weeks ago. This is fun finding brilliant people on line to talk to.

  4. Fred Gleeck on October 13th, 2010 4:34 am

    Johnny, be careful, lots of POSER out there! good luck on your site! Looks like you’re off to a good start. Best, Fred

  5. Fred Gleeck on October 20th, 2010 6:49 am

    Johnny, many thanks! Stay in touch!!

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