Authentic Information Marketing “Players”
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Everyday Google sends me “alert” notices. I have it set up so that I get notified whenever anyone posts anything with the words: “information marketing”, “info products”, “information products” and my own name, “Fred Gleeck.”
Every time I get the alerts, I quickly look to see what the various posts are about. Anything that looks interesting to me I click through and check things out. One of the ones I clicked on today was someone who doesn’t do very much of his own work.
All he does is “shill” for a well known information marketing guru. I guess this is fine, but I couldn’t do it myself. I would rather spend my time creating my OWN info products. I suspect that this person has PAID for the “right” to promote this individual.
It may be just personal preference, but I couldn’t do this. Frankly, I would feel kinda fraudulent. There is nothing wrong with promoting other peoples’ products and materials. I just couldn’t spend the MAJORITY of my time and effort promoting someone OTHER than myself.
In my mind, to be an AUTHENTIC information marketer, you have to promote at least SOME of your own products. I don’t have any respect for someone who ONLY promotes someone else’s work, regardless of how much of a “big-shot” that person might be.
Another thing that concerns me is that when you are ONLY or PRIMARILY marketing someone else’s work, I question how much your heart is really into the business. To me, this strikes me as someone who is only into this for the money. Nothing else.
This same person would have been content to market and sell ANYTHING as long as they could make the cash. To me, this strikes me as FAKE!
That’s just the way I feel. Your thoughts??