Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Backwards Information Marketing – Part 2

Building a Turbo-Charged Consulting Business

Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

Build Your Info Products Business

This 2 day program shows you everything you need to know about starting and building a successful info products business. Nothing is left to chance.

In my previous post, Backwards Information Marketing Part 1, I explained that if you haven’t identified your target market up front you are basically doing it backwards.  Creating products without a clear idea of what type of person or organization will buy them is backwards indeed. It is a good recipe for failure, in fact.

So, why do so many aspiring information marketers do it?  I mean, why do they get excited about writing a book or creating video courses, and build sites to sell them as downloadable digital products when they have no idea who is going to pay for all their hard work? This is a perfect picture of backwards information marketing. And it happens all the time.

backwards info marketing

Backwards Information Marketing

My top suggestion for getting started right, and positioning yourself to go forward with a contact base of real people who are interested in you and what you do (your audience) is to get involved in public speaking. I know this suggestion is often unpopular, but it is the best way to attract a following and to learn what those people really want from you.

Speaking is the perfect situation for hearing questions and giving answers, which are the substance of your successful information marketing products. People are not buying them for entertainment, unless you are a comedian by trade. People buy information products to solve problems or gain knowledge and understanding to improve their lives.

Just remember that you need to find your people first. Don’t do it backwards and think you are going to go out and find your people by tempting them with information products you have already created. That’s just not how it works, especially now, in the saturated marketplace online.

Filed under: Blog

Become a WORLD CLASS Interviewer

In this program, Terry Dean interviews me about ways that YOU can become a top notch interviewer. If you want to learn interviewing this program is for you!

Got something to say?