Bad Mobile Optimization Can Hurt Your Information Business
I don’t have the solutions today, but I do have a serious heads-up for anyone who is building an information marketing empire. If you are in that group, then now is the time to understand that bad mobile optimization can hurt your information business. Badly.
First of all, it’s important to grasp the reality that most people search on their smart phones first. They may follow up on their tablets, laptops and desktops eventually, but they are usually using a phone when the initial urge strikes to get connected with someone or something they want. You and your info product sites MUST be available when that urge strikes.
Barry Schwartz broke some news on Search Engine Land this week, describing Google’s announcement that, “… to improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users. “
Schwartz is quoting Yoshikiyo Kato and Pierre Far who work at Google. This is not industry gossip here, this is a warning directly from Google to all of us whose sites may not be mobile optimized yet. And it’s not just how our sites look on smartphones that matters, but how they function for a site visitor. Google cares about that now, which means we have to care, too.
Probably the #1 issue is how fast our sites load on mobile phones. This makes or breaks the user experience, and Google is judging us on our site load speeds now. “Optimizing a page’s loading time on smartphones is particularly important given the characteristics of mobile data networks smartphones are connected to.” That quote is directly from Google’s webmaster tips.
And the ideal load time, you ask? Less than one second.