Basic Truths About Information Marketing
Sometimes it seems like there are a bunch of clowns jumping around, in and out of email inboxes and social media sites, serving primarily as a distraction from creating and marketing information. Is it just me, or do you feel the same way sometimes? I am interested in basic truths for information marketing, not the hype or exaggeration.
There are so many voices with conflicting opinions, and trying sort it out is merely a recipe for complete non-productivity. At least that’s how it works for me. I have to ignore a lot of interference in order to get things done. Distraction is an enormous problem, and I’m not the only one who would like to have access to exactly what I need to know without so much effort.
Oh, that’s another thing – all those promises of FAST AND EASY. I don’t make those promises to my clients and customers and I don’t trust the voices making those promises to me. Information marketing is a business. Business takes time, effort, knowledge, tenacity, perseverance and perhaps most important of all, flexibility. Especially in the present marketplace, information marketing requires all those characteristics to build success
Matt McGee , of SearchEngineLand, posted a great list of links to basic information he presented in a talk to University of Austin students this week. Looking through the links, I noticed that some were from 2007 – 2011, and before I drew the conclusion that they are outdated, I remembered the credible source.
McGee’s choice of links to foundational search engine and social media information is focused on basic truth, not industry hype. And his link to the 2012 Nielsen Social Media Report is not to be missed by anyone who is serious about building an information marketing presence online.