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Blogging for Information Marketers

Information Marketing

Blogging should be something that every info marketer does. Here is an excerpt from a recent article I did:

Major Benefits of Blogging

There are a number of major benefits to blogging. Go through these to make sure that your time is worth spending to receive these benefits.

Ease of Use

One of the biggest reasons why people are setting up blogs is their ease of use. In fact, many people are building their entire sites using blogging software. The beauty of blogging software is that it’s super easy to add or change content.

Years ago, I remember having to pay a webmaster $150 to make a basic change (or two) to one of my websites. With blogs and blogging software, THEM DAYS ARE GONE! Now, even a non tech savvy individual can create, add and manage content on their blogs.

If you have a blog, you probably won’t need any help to add or subtract content. With current blogging software, you MAY have to pay someone to set it up for you, but after that, it’s pretty easy.

SEO Benefits

SEO stands for Search Engine Optimization. Search engines LOVE blogs. They perceive them as helpful sites that aren’t salesy. Google and the other engines therefore make it much easier for you to rank for your keywords using a blog.

Build a Following of Loyal Fans

Blogs allow you to build a following of like-minded individuals. You get to hold court on topics of interest to you. People who like you will end up reading your blog. Hopefully on a regular basis.

Establish Yourself as a Thought Leader and Expert

Creating and maintaining a blog will set YOU up a thought leader in your field. As you publicly pontificate (sorry about the fancy word – but it’s the right one) about topics, people will read your blog and take not of your opinions.

The more readers your have, the more others in your community will consider your viewpoint on the various issues of interest.

You Can Interact with Your “Fans” and Subscribers

Blogging SHOULD be a two way conversation. A great blog will end up getting people to comment on your posts. This interaction will allow you to create an ongoing dialogue with people in your field. This back and forth will create a strong bond between you and your readers.

If these benefits don’t seem all that great, then blogging may not be right for you. If you’re salivating to get all of these benefits, then creating a great blog is what you want to do. So, get going!
Which Blogging Platform Should YOU Use?

There are a lot of different ways to create a blog. The technical web term for this is called a PLATFORM. I don’t want to list all of them. It would just confuse you. The ONLY platform I suggest you use to create your blog is called WordPress.

WordPress is a free blogging platform that you can install with a couple of clicks directly onto your own site. It’s a bit confusing, but WordPress offers two different options. One is at This is where they host it for you.

Do NOT choose this option.

Instead, go to There you can download (for free) the latest copy of WordPress onto your own site. To do this you’ll need a domain name and a hosting account. More on this shortly.

If you liked this excerpt, click here to get the entire article:

Filed under: Blog > Information Marketing

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