Can Info Marketers Do What Fox Sports Does?
Have you noticed the interaction between advertisers and the TV-watching audience in the form of quizzes and contests on Fox Sports? Can info marketers do what Fox Sports does to create engagement, too?
Social media has opened up the flow of communication between advertisers and consumers in new ways, and those of us who are marketing information on the web might want to sit up and take notice.
Ian Cleary, in a guest post on BusinessGrow.com, gives an example of a quiz sponsored by CitiBank that spanned the web on its corporate sites, Fox’s sites, mobile sites and Facebook. It was designed to reach sports enthusiasts wherever they might happen to be surfing. People like to feel smart, and taking a quiz can give them a moment to shine in the midst of their hectic daily routine.
CitiBank gets more attention with this social interaction than placing banner ads that are generally ignored. You get the concept.
Now, I’m wondering how we can do the same thing. Cleary is wondering the same thing, too, when he suggests, “But even if you’re not bringing in a sponsor to your web activities, what about offering a discount for your product and service based on the contest participation? Or just collecting the name/e-mail address for another mini competition and then adding this person to your email subscriber database?”
Those are definitely things information marketers can do on social media and on websites and blogs. We can reach out to engage our audiences, and in fact we MUST do so now. Plain, old-fashioned advertising is passing away, and social interaction has taken its place.