Collaboration To Market Information
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Have you tuned-in to watch my JV webinars? Every week I meet with joint venture partners online to discuss our projects, compare notes, talk about what’s working and what needs some tweaking. If you’ve seen us interacting online, then you have seen collaboration to market information in action.
Joining forces with others is a great way to create information products, and I’m not the only one who shares this idea, as well as sharing my screen with anybody who desires to watch me work with my partners online in our webinars. Marnie Pehrson posted on the The Future of Ink recently, sharing three different ways information marketers could consider combining forces:
“There are various types of collaboration we see commonly online:
You could joint venture with someone by creating a piece of content for their audience while they do the same for yours. This could be in the form of webinars, teleclasses, articles, guest blogs, etc.
You could collaborate on a book where you write some of it and then get other people to contribute stories, chapters, quotes or resources.
You can create a web site and accept content from guest contributors. Or you can simply integrate other people’s videos into your content.”
I have used all three of Pehrson’s suggestions in my own information marketing business, and encourage you to try one or more forms of collaboration, too. But one word of caution – be really careful when you are making arrangements with a project partner. Be sure you know the person personally and be sure you have a written agreement to assure your best chance of success together.