Crowdsourcing Your Information Marketing Business
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Have you ever considered crowdsourcing your information marketing business?
Crowdsourcing is a relatively recent term, although the concept is not really new. Jeff Howe’s article, The Rise of Crowdsourcing,” in Wired magazine in June of 2006 is credited with bringing the concept and the term into popular usage. He set the definition we use today:
“Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals. Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd. The labor isn’t always free, but it costs a lot less than paying traditional employees. It’s not outsourcing; it’s crowdsourcing.”
So, can you see a way to tap into the minds and experiences of your existing clients and your potential clients to mine them for great ideas to create and market products? Can you see comments to your blog posts the same way? Those are two examples of a crowdsourcing mindset. It means admitting that other people might have good ideas, too, and setting about to solicit and welcome those ideas.
Basically, my JV partners and I do this on our weekly webinars. We solicit questions and suggestions from the webinar audience, opening up the channels for ideas to flow. Teleseminars and webinars are GREAT for crowdsourcing because they offer a safe and welcoming environment for people who are normally too shy to speak up and share.