Do You Know The Difference Between Tactics And Strategy?
Do you know the difference between tactics and strategy? This is not about hair-splitting, believe me, because without an understanding of them both you can get caught up in details without long-term plans goals.
Strategy is the big picture. It’s how you win the war, not the details of each battle. So, naturally, those short-term techniques employed in each battle are the tactics.
What does all this mean to you as an information marketer? It means you have to set a course with your strategies before launching head-first into using different tactics on a trial-and-error basis, meaning without an overall plan of action.
Novelist CJ Lyons blogged on this topic lately, providing the following strategies she uses to sell millions (literally) of books:
*Engaging your audience via a newsletter, blog, or social media—not because you “have” to, but because they’re interested in connecting with you for the long term
*Partnerships with fellow professionals: editors, cover artists, formatters, financial advisors, etc.
*Building your brand so that everything you do communicates your promise to your audience
*Writing more great books
*Organizing your finances and business to give you more time to write more great books