Do You Overlook People in Your Information Marketing?
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We need to have a form of tunnel vision in order to build information products and market them successfully. That is one way to describe having sharp focus on a goal. But that good tunnel vision can lead to bad tunnel vision accidentally. Is this making sense? Let me ask you this – do you overlook people in your information marketing?
Here’s an example that just occurred to me because it applies to me, and to my own business. A handicapped person, perhaps someone confined to a wheelchair, may be thinking about ways to make money in spite of his or her handicap. Information marketing is actually perfect for handicapped people who can work online from their wheelchairs.
Now, have I ever created a product specifically for handicapped persons? No. It just never occurred to me. I don’t believe I’ve been politically incorrect though, because my marketing efforts do not exclude anyone in a wheelchair either.
But I may have missed a great marketing opportunity because I simply failed to consider the huge number of people who might beat a path to my door if I had targeted keywords like, “make a living online from your wheelchair.” I had the bad kind of tunnel vision in a way, because I didn’t explore that type of long-tail keyword ‘way back at the beginning. Now I probably would do so.
And more importantly, YOU can do so now. Whether or not you are confined to a wheelchair, you can select target markets and build info products specifically oriented towards the specialized needs and wants of those markets. Handicapped people are a perfect example, but there are MANY others.