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I am not the most proficient user of Twitter, although I do have an account. It’s not high on my list of priorities, and I don’t assume my friends and business associates need to hear from me several times a day that way.  Do you use Twitter the wrong way for information marketing by overdoing it?

Timothy Carter’s article, thoughtfully titled 10 Reasons Why You (May) Suck on Twitter is a good place to start if you suspect you may be tweeting too much.  His conclusions are not surprising, and they include such basic topics as use of auto-tweeting services and constantly retweeting other people’s content, not your own.

I don’t do those things, so maybe I’m not so bad after all. But I do use my Twitter account primarily for business, not personal use. Timothy Carter and his tribe appear to be deeply into tweeting for social interaction, too. I guess I’m just not.

information marketing in twitter


My point here is that it’s not good to accidentally become a pest in the process of your information marketing.  There are a lot of people talking about the use of social media and teaching courses about how to do it successfully.  Finding a clear line between being a pest and building an eager following is certainly the most critical issue, and I’m not sure anybody can teach you how to do that perfectly.  You have to experiment for yourself.

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