Does Google Love Your Website Now?
How is building a website like planning and constructing your dream home? Or, in other words, does Google love your website now, or should you build another one?
Justin Deaville posted on Wordtracker Academy this week, explaining why site structure is crucial to online success. Needless to say, there are many parts to the explanation, but here are a few:
“A well planned site structure improves your chances of ranking well in Google’s results…
When you’re planning your site, you must ensure that your most important pages are, at most, two clicks away from your home page…
Unless you’ve got an enormous marketing budget, chances are your unoptimized website will become a very lonely place.”
Deaville and Wordtracker are world-class experts on search engine optimization, disseminating up-to-the-minute advice on how to make your website work for you. It may be time to look at all your websites with his advice firmly fixed in your mind, and realize that keeping up on what works for page ranking now is much different than what worked in the past.
A discussion of backlinks is crucial in the process of building or upgrading your websites, and Deaville’s following comment informs us a bit more on the topic of backlinks:
“Link power comes from other sites linking to yours. And for all but the least competitive of keywords, it is the most important factor in deciding where a page appears on search engine results pages (SERPs). Link power is crucial and your pages can’t have enough of it (especially the most important pages on your site).”