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Experiencing Info Product Burnout?



Information Marketing

Trying to do too much too often has become a world-wide epidemic.  Are you experiencing info product burnout because you’re trying to do too much?

Gary Korisko posted about the difference between doing too much and stretching your limits in a healthy way, and I thought it was a good topic for us all to consider:

Multi-tasking is fine. In fact, it’s probably closer to mandatory these days. Just know how many projects are too many projects. Understand that if you take on too much at once, you’ll turn out a large volume of mediocre (or worse) work rather than a moderate amount of outstanding work.”

info marketing burn out

Experiencing Info Product Burnout?

The point he’s making above is key – if the quality of our work begins to suffer we know we’re crossing the line between stretching and burning out. I think that is very significant.

Korisko continues:

“Just remember that at the end of the day, it’s the quality of your work that people will remember – not the volume of tasks that you juggled. To be known for quality, keep your projects to a manageable number, refer excess projects elsewhere, and learn to politely say no when it all gets to be too much.”

Writing your books and recording your audios and videos should be a process of creating your best work, not the most possible output.  I hear a lot of info marketers bragging about the quantity of their output and it’s a sure sign that the quality has GOT to be suffering. Nobody can do it all, all the time without compromise.

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