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	<title>Information Marketing Blog</title>
	<link>http://www.fredgleeck.com/blog</link>
	<description>Information Marketing Coaching by Fred Gleeck - Creating, Selling and Marketing Your Own Information Products</description>
	<lastBuildDate>Fri, 12 Mar 2010 17:04:46 +0000</lastBuildDate>
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		<title>Here&#8217;s a Quick Way to Build an Information Marketing System</title>
		<description><![CDATA[If there is one thing I&#8217;ve learned in my 25+ years marketing and selling info products, it&#8217;s that you need systems. This may sound rigid and robotic, but, the truth is, you get more done. The argument against systems is that you lose creativity. For me, nothing could be further from the truth. Here are [...]]]></description>
		<link>http://www.fredgleeck.com/blog/heres-a-quick-way-to-build-an-information-marketing-system/</link>
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		<title>Internet Marketing Tools</title>
		<description><![CDATA[As an information marketing afficionado, I&#8217;m always looking for the latest and greatest internet marketing tools. Not just for myself, but for all of the folks that read my ezine and rely on me for advice. This would include my proteges who I do a lot of work with in exchange for a piece of [...]]]></description>
		<link>http://www.fredgleeck.com/blog/internet-marketing-tools/</link>
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		<title>7 Quick Tips for Creating How-to Information Products</title>
		<description><![CDATA[Do you want a quick set of tips to creating info products? Well, here it is. The process of creating info products isn&#8217;t EASY, but it is SIMPLE. What do I mean by this? The process if relatively straightforward. The problem for most people is implementation. Knowing and doing are two different things!
First, you need [...]]]></description>
		<link>http://www.fredgleeck.com/blog/7-quick-tips-for-creating-how-to-information-products/</link>
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		<title>How to Write an Information Marketing Plan</title>
		<description><![CDATA[If you want to succeed as an info products marketer, you need to have a plan. Not a plan in your head, but a very specific written plan. This post is all about how to write an information marketing plan.
Here are the steps you&#8217;ll need to follow:
1. Make it written. It&#8217;s funny how people get [...]]]></description>
		<link>http://www.fredgleeck.com/blog/how-to-write-an-information-marketing-plan/</link>
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		<title>Information Marketing Refunds</title>
		<description><![CDATA[Whenever I get someone who asks for a refund I get angry. REALLY angry! Why? Because I know that my products are good and that people don&#8217;t have the &#8220;right&#8221; to ask for a refund. Looking at the matter objectively, I&#8217;m right! No one who does a great job creating and selling info products wants [...]]]></description>
		<link>http://www.fredgleeck.com/blog/information-marketing-refunds/</link>
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		<title>Information Products Quality</title>
		<description><![CDATA[There are a lot of people who sell info products who don&#8217;t give a damn about the quality of the information that they produce. As long as it sells and they make a quick buck, they&#8217;re happy! Information marketing is more than that. It&#8217;s about developing a long term relationship with your customers. To do [...]]]></description>
		<link>http://www.fredgleeck.com/blog/information-products-quality/</link>
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		<title>Information Products Bulletin</title>
		<description><![CDATA[Here is an information products bulletin. There is only one way to make it BIG in the selling of info products. That is to give people what they want. I don&#8217;t care how good a product you have or claim to have, unless your customers are in the &#8220;mood&#8221; to buy, nothing will be sold [...]]]></description>
		<link>http://www.fredgleeck.com/blog/information-products-bulletin/</link>
			</item>
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		<title>How to Sell Information Products on the Internet</title>
		<description><![CDATA[I&#8217;ve been selling information products for over 25 years. For half of that time, all of that marketing was done OFF line. How things have changed because of the internet! There are so many things I can do now that were impossible before all of us started selling on the web.
In the &#8220;old days&#8221; we [...]]]></description>
		<link>http://www.fredgleeck.com/blog/how-to-sell-information-products-on-the-internet-5/</link>
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		<title>Information Products Suppliers</title>
		<description><![CDATA[There are a lot of people, like me, who create info products for others to sell. This being the case, you can legitimately call me and the others who do this SUPPLIERS. I have no problem with someone using this term for me. I&#8217;m sure that many of my information marketing colleagues wouldn&#8217;t care either.
As [...]]]></description>
		<link>http://www.fredgleeck.com/blog/information-products-suppliers/</link>
			</item>
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		<title>Great Information Products</title>
		<description><![CDATA[Great information products are those which both entertain and inform. Whenever I&#8217;m asked to critique an info product, I am always amazed at how 95% of them have just ONE of these things working in their favor. They are either extremely entertaining or packed with content. usually NOT both.
Your key to success as someone who [...]]]></description>
		<link>http://www.fredgleeck.com/blog/great-information-products/</link>
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