Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Getting First Things First When You Market Information

Triple Your Income as an Author or Publisher

If you want to publish a book, this 1-day event is for you. Learn about BOTH self-publishing and how to get picked up by a traditional publishing house

Self Publish Your Own Book

Don't wait for someone else to publish your book, DO IT YOURSELF! This program will give you all the tools to do just that. It's actually simple and easy!

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

Before creating your  information product, have you answered the question, “Who else needs to know what I know?” This question applies to what you know in business or your professional life, but it also applies to your hobbies.

Let’s say you love to find odd and interesting containers to cultivate flowers, herbs and vegetables in small spaces every spring. You have been collecting ideas and personal photos of containers overflowing with lush flowering plants for many years.

Have you got a list of at least three types of people who would love to know what you know about container gardening so that you can create information products to sell?


Who else needs to know what I know?

Here’s an example of three types of people who might have an interest in buying the info products you create on the topic of container gardening:

  1. Apartment dwellers;
  2. People who live in mobile homes;
  3. Elderly people who cannot stoop down easily to garden in the ground.

In your enthusiasm for drilling drainage holes in the bottom of all sorts of barrels and buckets and bowls you should stop and consider how to share your passion with each of these three types of buyers.

Please take careful note that I’m calling your target market, “buyers.” That is a critical point I’m making here. You are not only listing people who might have interest, but those who will be willing to part with some money to learn what you know.

It’s a great idea to offer free info products to entice buyers, but obviously your goal is to make sales.  So, if there are not likely to be apartment dwellers, people living in mobile homes and some elderly folks who are willing to pay for a book or a CD or a video, then these people are not your info product buyers.

Related Free Resources:

Related Paid Resources:

Filed under: Blog

Learn to Speak NATURALLY!

Learn how to speak like a "natural". Using improv techniques you'll learn how to speak like a seasoned professional in just 4 days. Spaces are limited!

Got something to say?