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Google Alerts and Information Marketing



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People who do information marketing seriously are always creating new content. One of the best ways to find great new material is to set up Google Alerts for certain keywords that relate to your topic. In my case, I have alerts set up for the words: Information marketing, Info products, and information products. I also have an alert set up for my own name.

To get going with this, make sure you do the same with YOUR name. It’s a very good idea to be alerted to when someone uses your name online. I will look at what they posted and see if it’s something where I need to take action. Recently I found someone who was using copyrighted material of mine on their site without permission. It’s always good to know things like this.

I read a lot of magazines in addition to Yahoo, The New York Times, The Wall Street Journal, USA Today and a few others. They are great sources for news on general topics. If your niche is fairly small or even obscure, this is where Google alerts come in super handy. You’ll be able to track virtually everything that happens in your field. Things you would NOT have been able to find in the more general publications.

Frankly, I can’t believe I waited as long as I did to get going with these. If you’re reading this and have never used Google Alerts, start by going to alerts.google.com and asking them to send you alerts for just your name. After you see what happens for a few weeks, I’m confident you’ll become a convert and start using them for other keywords as well.

Knowledge about your particular field is crucial to being the dominant force in any market. Your savvy competitors will be using them, and you don’t want to be outfoxed.

Don’t go overboard.

All you need is your DEAD CENTER KEYWORD and a few of the major peripheral terms. These will give you a good feel for what’s going on in your market. I have them sent to me every day. It takes me no more than 5-10 minutes to browse through them and skim any articles I think are valuable.

Let me know how this works out for you!!

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

www.ConsultWithFred.com

One Response to “Google Alerts and Information Marketing”

  1. John Soares on May 31st, 2010 1:47 pm

    Fred, you’re fortunate to have an uncommon name. Mine is a bit more common, but the Google search for my name is still quite useful.

    A Steve Jones should set up alerts with his name and a relevant keyword.

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