Google+ Post Ads: How To Advertise Your Google+ Content
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Back in April 2014, Google launched +Post Ads, which is available to any Google+ Page with at least 1,000 followers and an AdSense account.
What is a +Post Ad? It’s a Google+ post that brands can advertise through the Google AdWords Display Advertising Network. This gives brands the opportunity to boost engagement through content instead of solely relying on advertisements.
There are a number of benefits to using +Post ads as a part of your advertising strategy. First, Google +Post Ads are bring engagement to advertising. Brands who have used +Post Ads to advertise their Google+ content have experienced 50 percent more engagement than traditional advertising tactics. In addition, brands can now drive engagement from multiple sources across the Internet.
If you’re wondering how you can use +Post Ads to promote your Google+ content, here are some tips to help you create an amazing +Post Ad for your Google+ strategy:
- Define your target audience.
The most important element of an effective +Post campaign is to understand your target audience. By defining your target audience, you’ll be able to create content that’s valuable and more likely to receive engagement.
Defining your Google+ audience is simple. First, think about how your ideal customer uses the Internet to find information about your business or product. Think about the different keywords they’d use to search your product and the content they trust online. By keeping these characteristics in mind, you’ll be able to reach the right audience with your campaign.
- Create relevant content.
+Post Ad campaigns are only as successful as the Google+ Post that’s being promoted. Your Google+ Post should be recent and it can be a regular post, video, or Google Hangout.
As you create your content, there are a number of elements to keep in mind. First, make sure the post is engaging. Try asking your audience a question that will encourage them to interact with your content. It’s also important to incorporate hashtags and Google+ formating into your posts.
- Include a strong call-to-action.
The only way you’ll receive engagement on your +Post Ads is if you ask your audience to take action. This will help your +Post content gain more exposure and attract more visitors.
In the beginning of your +Post Ad, include a specific call-to-action that will encourage your audience to interact with your post. Whether it’s asking them to +1 the post or to leave a comment, make sure your call-to-action is clear to your audience.
- Use high-quality images.
Just like any other social network, images can determine the success of your social media post. If you want to get your +Post content noticed by your target audience, you’ll have to use appealing photos that will attract people to your content.
Make sure each promoted post includes a high-quality image and is the proper size for Google+ Posts. Ideally, your images should be 728×90, 300×250, 160×600, or 300×250. It’s also important to be creative with your photos and make sure they reflect the piece of content you’re promoting.
- Engage with your audience.
As you continue to use +Post Ads to promote your Google+ content, you’ll start to experience more engagement with your audience. Any Google+ user who is logged into their account when they view your +Post Ad will be able to +1, comment, or share your promoted post. This is a great way to create engagement through your advertisements and build stronger relationships with target customers
Google+ +Post Ads are a game-changer for brands who use Google+. By using +Post Ads to promote your content, you’ll build more awareness of your brand and attract more customers to your business.
Do you use +Post Ads to advertise your content? What techniques worked best for you?
Note: A guest post by Ivan Serrano. Ivan is a social media and business journalist living in San Francisco, California.