Government Data Open To Information Marketers Now
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Government Data open to information marketers now is actually open to anyone interested. It just so happens that info marketers are often in the market for statistics to substantiate the facts in their products and programs, but academics and other researchers will have increased open access to government data as well.
On May 9, 2013, the White House Press Secretary published a press release on this topic, and I’ll quote part of it here:
“Today’s actions—including an Executive Order signed by the President and an Open Data Policy released by the Office of Management and Budget and the Office of Science and Technology Policy—declare that information is a valuable national asset whose value is multiplied when it is made easily accessible to the public. The Executive Order requires that, going forward, data generated by the government be made available in open, machine-readable formats, while appropriately safeguarding privacy, confidentiality, and security.
The move will make troves of previously inaccessible or unmanageable data easily available to entrepreneurs, researchers, and others who can use those files to generate new products and services, build businesses, and create jobs.”
Naturally, the mere fact that data is now open to the public doesn’t mean that your target customers will take the time to access it. This move by the present administration has given information marketers an enormous bank of knowledge to draw upon, for creating info products and for marketing them as well.
I don’t know how fast the Open Data Policy will be put into effect, or exactly how it will work when we want to access government data now, but at least we have a heads-up right on it. Please post in the comments if you have more information to share.