Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

How Do You Treat New Marketing Contacts?



Building a Turbo-Charged Consulting Business

Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.

www.ConsultingExpert.com


Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

www.ConsultWithFred.com


Build Your Info Products Business

This 2 day program shows you everything you need to know about starting and building a successful info products business. Nothing is left to chance.

www.InfoProductsSeminar.com

How do you treat new marketing contacts? Do you make a point to treat them as welcome guests by reaching out by follow-up email? Or do you bury your opt-ins in a list for future use?

Christine Dore’s article on ClickZ exudes hospitality when she says:

“When people first sign up to receive your emails, those first 24 hours are when they’re most likely to engage, so make sure you’re hitting them with your best content and reinforcing what it is they already love about you. This could also be an optimal time to share a coupon, special offer, or other exclusive content to leave them with a good feeling about signing up to receive your future content.”

info marketing new contracts

How Do You Treat New Marketing Contacts?

Take a moment to reflect on how you have felt when you receive a genuinely welcoming email shortly after opting-in to a list. Do you feel special? I am serious here, because that is exactly the feeling we want to elicit from subscribers. Dore describes it clearly:

“Ask yourself how you want to be treated by companies that you like… My research has shown that providing just one email (instead of several follow-ups) is the most compelling way to reach your readers. If you have more than one email coming to them post-sign-up, the numbers drop off exponentially and then you’ve lost them somewhere in the email abyss.”

I have received autoresponder emails that were definitely more welcoming and sincere than personal emails I have received from people I know. That’s the goal in welcoming new opt-ins, and it is not difficult or expensive to achieve.

Filed under: Blog

Cheap Domain Names Registration

Get domains name cheaper than anywhere with 24/7 customer support.

www.UltraCheapDomains.com

Got something to say?