If You Can Tell A Good Story You Can Market Information
Do you realize that if you can tell a good story you can market information successfully?
Little children are not the only ones who love a good story. OK, I guess most adults are well-aware of the fact that stories are the most highly-traded commodity on the planet, usually for free. Sometimes we find ourselves wishing the stories would stop when somebody takes over at a party.
But there are times when we are fascinated, too. What makes all the difference? Why are we drawn into some stories and repelled by others?
We aren’t thinking about the answer to this question when we’re listening to a story of course, but the answer is universally true. The definition of a good story is one that we can relate to. We get involved and want to hear more.
Am I right?
So all we have to do is develop the ability to tell a good story that our readers or listeners can relate to. That way they get involved (sometimes in spite of themselves) and they want to hear more. Maybe they even stop multi-tasking and pay attention.
Marketing information requires capturing the attention of your target audience in a way that makes them want to hear more from you. Not only do they want to hear more, but they are willing to pay you to hear more. Getting paid is, of course, the key.
Getting paid is the key that unlocks your income and builds more income in the future. And a good story can provide that key by attracting attention of paying customers for your information marketing.