Info Marketers’ YouTube Marketing Tips
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Everybody knows that there’s nothing that comes close to video to capture attention and motivate visitors to your websites. Following are a few info marketers’ YouTube marketing tips I found on Mashable this week. They are basic reasons to boost your YouTube presence because, according to blogger Scott Gerber, “…a great video, optimized for sharing, can catapult a startup into trendiness.
“There are many YouTube users who have hundreds of thousands of subscribers. Research to find YouTube users whose audiences may be interested in your product or service and partner with them…
One of the best ways to turn YouTube views into traffic and sales is to invite people back to your website at the end of your videos. Then, make it really easy for them by including a clickable link right in the video description box.
YouTube is owned by Google, so each video you publish on YouTube has the potential for high search visibility. Make sure to fill out every available empty box when you publish your video: title, tags, description, category.”
Don’t underestimate that final point Gerber shared. The fact that YouTube is owned by Google puts your video optimization efforts into sharp focus now, much more than ever. Just posting a video without doing your best to utilize all the SEO tools Google makes available is not going to cut it anymore.
In a way, you have to think about each video posting as a mini-website that requires your time attention to optimize, just as you spend time and attention optimizing your other sites. That’s the way to get the traffic and make the conversions you desire by using videos.