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Info Marketing "Retiring" Gurus



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I just saw a google ad that prompted this post. I see a number of information marketers who were supposed to retire who are still actively promoting their businesses. Que pasa dudes? What the heck is going on? I thought you were supposed to be out of the info products business and sitting on a beach in Costa Rica at this point? What gives?

I’ll tell you what gives? Most of these folks have massive expenses. They live pretty high off the hog. I went out to a dinner many years ago with a slew of these info marketing gurus and had to mortgage one of my friends kids to pay the dinner bill!

Watch out for gurus who claim to retire and then come back for more. It reminds me of prize fighters who come back to the ring for one more paycheck. They may get paid, but they tend to get beaten up pretty bad.

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