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Information Marketing and Video Email



Information Marketing

I make a lot of prognostications about what will happen in the information marketing field. This post is one of them, so mark it down to see if I have it right.

Less than a month ago, I was at a local casino near my house. I walked in and saw the end of the final set of this guy playing some VERY good acoustic guitar. As he was closing up shop, we only had a brief moment to chat. In that 2 or 3 minutes, I got exposed to a very new, very exciting product.

Check out: CoolVideoTool.com

My prediction is that this is the next BIG THING online. Although not everyone will want to send video emails, there will certainly be a large percentage of people who will. Particularly when they check response rates, which go WAY up when you use it.

Here’s my thought process. We live in an MTV world. Everything is video. Look at YouTube. There are very few people who are under 30 who don’t spend a good deal of time watching videos on the site. Or, if they want their 15 minutes of fame, trying to create something funny or SICK that will go viral.

Video email serves two purposes. One is a practical one. The idea is that if you can get people to open more of the emails you send AND to respond at a greater rate, you’re in good shape. The other is people wanting to show off. I’m sure you don’t know anyone like that, right?? HA!

I’m not saying that EVERYONE will start using video email, but I do think the numbers will grow pretty rapidly from this point on. Everything I teach in the field of info product marketing revolves around the idea that people learn using different modalities. Some people prefer reading, others listening, others prefer experiential events and still others WATCHING. This is the group I’m talking about.

If my very non scientific survey is correct, about 20-25% of the people out there have WATCHING as their primary and preferred means of learning. These are the people who will FLOCK to the idea of emails in video form.

This is the very beginning of this wave, in my opinion. I’ve convinced that my meeting with my new friend, the guitar player was NOT an accident. I predict that video email will be HUGE in 3-5 years. So check out that link. By way of full disclosure, I do get paid if you decide to “sign up” from that point.

I have no problem with making money off this venture, but I would NEVER, repeat NEVER suggest you do something just because I make money.

That being said, I may be wrong. Maybe video email won’t take off in a big way. BUT, even if it takes off in a small way, it will be worth your while to do a test drive. Particularly since prices are as low as $10 a month! That’s a ridiculously low price.

BTW, I have met and spent some time with the President and Chief Technology Officer. They happen to be based here in Las Vegas. They are both solid people and I trust them. That makes it a lot easier for me to promote this service.

See you next time!

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4 Responses to “Information Marketing and Video Email”

  1. Jenna on June 1st, 2010 9:25 pm

    Thanks for this. I’m on board with your prediction. I’ve had this on my mind too and I’ve been wondering how I’d deliver it. Thanks!

  2. Eric Canja on June 1st, 2010 9:41 pm

    It’s amazing when you find yourself immersed in a topic and then see a trend develop in the market place.

    Before the whole social networking phenomenon exploded into what it seems to be today, I saw it for what it was and what it was going to become.

    Video is the same way. Whether you are using it for a video email or simply to establish a presence online, it is surprising how few people are using it.

    Maybe it’s because they are afraid to get in front of the camera. With all the resources available, for the MAC or PC user, a camera is something you can do with out.

    Thanks for put up this post. And I believe our meeting was no accident either.

  3. Gina on June 2nd, 2010 8:29 am

    They catch on quickly because the price is now $99.95 a month:)

    As for video in email. I think this is going to hinge more on the market you’ve chosen, knowing your customers and not jumping on the ‘new shiny box’ simply because it’s new. Will it work? Sure for some markets, but I can see where it could also potentially damage a business owner’s credibility.

    Nice idea and only time will tell if it proves to be the ‘next shiny box’.

  4. Stanley on June 2nd, 2010 11:56 am

    The $99 deal was for the Reseller Package. Personal Package is only $9.95

    Anyway, as internet speeds are growing video emails might be the standard…we’ll see

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